GISEC Global 2026
Before · During · After
Campaign Proposal
A full-funnel marketing campaign designed to build awareness, secure qualified meetings, own the live event moment and convert engagement into demonstrations.
16–18 September 2026 · Dubai, UAE
At the Google Cloud booth · Cyber 100 Club at Rove Trade Centre
Prepared by Rothian for TENEX.AI
View Campaign Proposal01 · The Opportunity
One campaign turns GISEC attention into measurable action.
GISEC gives TENEX a concentrated opportunity to reach security leaders before they arrive, demonstrate the AI-Native SOC while attention is highest and continue the conversation after the event. This year TENEX exhibits at the Google Cloud booth, with a second, quieter meeting point at the Cyber 100 Club in Rove Trade Centre — two locations the campaign drives traffic to.
02 · Campaign Idea
Machine-speed defence.
Human judgement where it matters.
TENEX moves faster without taking humans out of the decision.
03 · Campaign Architecture
The audience moves through one connected journey.
Social, email and paid amplification reinforce the same message at each decision point.
04 · Audience and Channel System
Targeting becomes more precise as intent increases.
LinkedIn leads. Email moves each segment to one action. Facebook and Instagram extend the strongest content.
05 · Before GISEC
Build demand before the floor opens.
Lead with the operating pressure, establish the TENEX difference and convert attention into qualified meetings.
Message progression
Proposed formats
Primary CTA
05 · Before GISEC · Creative
Creative that builds urgency without resorting to fear.
Social static
Proposed LinkedIn static
The opening pain-point post frames alert fatigue as an operating cost, then points to the live event as the place to see the answer. Presented here as a proposed post — nothing has been published.
“Threats are moving at machine speed. Security operations need to move faster—without removing human judgement from the moments that matter. Meet TENEX.AI at GISEC Global 2026 and experience the AI-Native SOC in action.”
Proposed LinkedIn carousel
Six panels, one argument
The carousel builds from the problem to the resolution, closing on the event invitation. Swipe or use the arrows — no auto-advance, keyboard accessible.
Designed panels shown. Final art produced in the LinkedIn-first workflow, then adapted for Facebook and Instagram.
Before email
06 · During GISEC
Own the feed while TENEX is live on the floor.
Move the campaign from promise to proof through live demonstrations at the Google Cloud booth, expert conversations, and coffee meetings at the Cyber 100 Club.
Daily publishing rhythm
Content-capture requirements
Primary CTA
Where to find TENEX
On the floor · Google Cloud booth
- TENEX exhibits as a guest of Google Cloud — no separate TENEX stand
- Stand , Hall
- Live AI-Native SOC demonstrations, 16–18 September
Live demonstration and booth footfall
Off the floor · Cyber 100 Club
- , Dubai
- TENEX is a member — guests welcome to come and grab a coffee
- Open
Quieter meetings and coffee conversations
06 · During GISEC · Creative
The live environment becomes the proof.
Live event static
Proposed live event static
Published daily from the floor with an immediate call to visit. The frame below is the proposed creative and caption.
“The doors are open. Find us at the Google Cloud booth and see how TENEX triages, investigates and responds at machine speed—live at GISEC Global 2026.”
During email
06 · During GISEC · Short-form video
A short-form film built for a muted feed.
The film carries the whole campaign thought in under thirty-five seconds: threat, machine-speed response, human command, live proof.
Proposed GISEC Short-Form Video
07 · After GISEC
Turn event engagement into scheduled demonstrations.
Thank attendees, share what TENEX learned and make the personalised demonstration the natural next step.
Message progression
Retargeting groups
Primary CTA
07 · After GISEC · Creative
The campaign converts event memory into product intent.
Post-event static
Proposed post-event static
The conversion post reconnects the event moment to ongoing operating pressure, then routes to a personalised demonstration.
“GISEC may be over, but the operational pressure facing security teams continues. See how an AI-Native, Human-Led SOC can help your organisation move from alert volume to clear action.”
After email
08 · Email Journey
Twelve emails, each with one clear purpose and one CTA.
The sequence moves contacts from awareness to a meeting, live footfall and a personalised demonstration. Select any email to preview the full template.
10 · Proposed Deliverables
One connected campaign across every audience touchpoint.
11 · Campaign Timeline
A phased production and publishing programme.
Production, publishing, live capture and reporting across September and October.
Provisional — subject to approval.
12 · Working Model
Clear ownership keeps the campaign moving.
Ready to bring the TENEX GISEC campaign to life.
Once the strategy, deliverables and media allocation are approved, Rothian can move into detailed production planning, content creation and campaign setup.
Prepared by Rothian for TENEX.AI
09 · Social Campaign
A LinkedIn-led publishing rhythm keeps the campaign visible.
Every post maps to a pillar, a format and a phase-specific CTA.
Proposed campaign grid